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At TAYLOR PHOTO, we have helped many of our customers achieve results that far exceeded their expectations. 
Here are just a few . . .


The Whitney Museum

Years ago, before Photoshop, we used collage techniques to achieve special effects. During the 1980’s, we were hired by the Whitney Museum in New York City to show how a Michael Graves’ design would look incorporated into the streetscape of Madison Avenue.

This project involved building a small-scale model of the museum and photographing both the model in the studio and the Whitney Museum on location from several different angles. Special care had to be taken to simulate the exact angles and lighting on the model that occurred in the original street scenes of the museum. Any small discrepancy in perspective or in the lighting would ruin the illusion of the model as a full sized building. Here you can see the before and after results.




425 Fifth Avenue

One of the signature accomplishments of RFR Davis was constructing a SIXTY SEVEN story residential high rise in New York City that was designed by Michael Graves.  The design received a great deal of attention because of the impact it was to have on the New York skyline.  Taylor Photo was selected at the time by a New York Ad agency to complete a visualization project to highlight this new showpiece.

Trevor Davis, the CEO and president, recognized a need to begin advertising and selling the project well before construction was to begin. The first part of the project was to show the dramatic way in which the new building complimented the existing Manhattan skyline; the visualization created by Taylor Photo.

At the time, only a simple elevation drawing had been completed.  Taylor Photo chose to create a digital view at an angle that showed the building not only in elevation but also incorporating the Empire State and Chrysler buildings in the final picture. The skyline of the city was photographed from Long Island City looking across the East River at dusk. In Photoshop we then created lighting effects on the building’s elevation drawing to simulate conditions at the same time of day. The images were then merged to create the striking final result that is now part of the mid-town skyline.


Matzel and Mumford Townhouses

A New Jersey builder needed to create advertising for a building still under construction.  They asked Taylor Photo to ”finish” the building and so several elements had to be added or enhanced. 

To help create a dramatic finished effect, we photographed the building at dusk and then added landscaping that was part of our digital photo archives.  We also used the archives and other techniques to add many details that were unfinished. And finally, since there was no electricity or lighting inside we added light to all of the windows creating the effect that the building was ready to be occupied.















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